Digital Economy Program (2025)

1. Program Name: Digital Economy

2. Duration: 4 years

3. Degree Awarded: Bachelor of Economics

4. Program Overview

      (1) Educational Objectives

      This program adheres to the principle of fostering virtue and cultivating talent, aiming to develop innovative and interdisciplinary talents with sound moral character, a solid theoretical foundation in economics, and strong digital technology application capabilities. Graduates will master modern digital technologies such as big data analytics, artificial intelligence, and blockchain. They will be qualified for roles in digital economy analysis, digital transformation, data governance, and fintech in government departments, financial institutions, tech companies, and internet enterprises, serving the national digital economy development strategy.

      (2) Program Features and Advantages

      ① Emphasis on Digital Technology Competencies: Building on core economics courses, students study modern digital technology courses such as Introduction to AI, Data Mining and Big Data Applications, and Machine Learning, along with specialized courses in digital finance and digital marketing.

      ② Enhanced Practical Teaching: Through lab simulations, corporate internships, and disciplinary competitions, students' practical operational skills are enhanced. Practical courses include Big Data Analytics Practice, Digital Finance Simulation, and Blockchain Application Design.

      ③Interdisciplinary Integration: The curriculum covers knowledge from economics, computer science, management, and other disciplines, cultivating students' ability to solve problems across fields.

5. Core Courses

      Principles of Economics, Introduction to Digital Economy, Big Data Analytics, Fundamentals of Artificial Intelligence, Blockchain Technology, Digital Finance, Data Mining, Cloud Computing and Business Applications, Digital Marketing, Statistics.

6. Faculty Team

      The program currently has 17 faculty members, including 3 professors, 11 associate professors, and 3 lecturers. All faculty graduated from renowned domestic and international universities, with over 90% holding doctoral degrees and over 30% having overseas study experience, constituting a strong faculty team.

7. Career Prospects

      (1) Key Industries and Positions

      Graduates can engage in digital economy policy research and formulation in government departments; work in fintech and data analysis in financial institutions (e.g., banks, securities, insurance); or hold positions like big data analyst, product operator, and digital marketer in tech or internet companies. Some choose to pursue postgraduate studies abroad or start their own businesses.

      (2) Employment Outlook

      With the rapid development of the digital economy, graduates have broad employment prospects. Major employment cities include Beijing, Shanghai, Shenzhen, Hangzhou, and other digitally advanced regions. A portion of graduates further their studies through domestic postgraduate entrance examinations or study abroad.